WestJet Green Program
Advertising Campaign
Creative Team: Vishu Mahajan & Carrie Wowk
Objectives: To create a program that promotes the environmental initiatives of WestJet Airlines, while encouraging customers to participate.
To market the program in a small-format Up! Magazine, printed on recycled paper.
Target Audience: Potential and current WestJet Airlines’ customers.
Slogan: Get Your Green On.
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Nike Free Running Shoe
Magazine Ad Series
Creative Team: Vishu Mahajan & Jodi Skulmoski
Photography: Tegan Owens
Objective: Channelling the spirit of running into an engaging and unique ad for the Nike Free running shoe.
(Utilizes sidebars with diecuts of a runner’s silhouette.)
Target Audience: Dedicated runners aged 25-35.
Slogan: I am strong. I am flexible. I am FREE.
Barbie Dream Townhouse Playsets
Guerilla Advertising
Objective: To generate surprise and excitement with ambient ads for the new line of Barbie Dream Townhouse playsets.
Target Audience: Young girls aged 5-10 and their parents.
Slogan: Dream Big
