Vishu Mahajan ~ Graphic Design

Ashram Yoga Museum

admin — Tue, 20 Apr 2010 01:53:24 +0000

Branding & Promotion
Objective: To design a logo, stationary, museum passes and promotional package for Ashram Yoga Museum. The design needed to convey a sense of history through a combination of both traditional and modern elements.
Niche Statement: Ashram Yoga Museum unites the art and practice of yoga for those seeking an educational, spiritual and cultural experience.

Abode Magazine

admin — Tue, 20 Apr 2010 00:37:38 +0000

Interior Design Publication
Creative Team: Vishu Mahajan & Carrie Wowk
Objectives: To edit, art direct, and design a sophisticated interior design magazine. To create an accompanying insert to complement the content.
Target Audience: 25-35 year-old professional women, who are renting or are first-time home buyers.
Tagline: Define Your Space.

DesignThinkers 2008

Vishu Mahajan — Sun, 28 Mar 2010 01:40:36 +0000

Information Brochure
Objective: To demonstrate the creative process and the connection of ideas through the typographic design in the DesignThinkers 2008 conference brochure.

Diamonds: Facets of a Cultural Icon

Vishu Mahajan — Tue, 23 Mar 2010 01:32:33 +0000

Book Design
Objectives: Using the quality of diamonds, such as precision and luxury, create a design system for the book, Diamonds: Facets of a Cultural Icon. Devising simple and elegant information graphics to complement the subject. Promoting the book over the holiday season with a limited-edition package and mail-out.

NeuronTech Solutions

Vishu Mahajan — Mon, 22 Mar 2010 22:59:42 +0000

IT Company
Objective: To illustrate technological progress, reliability and trust in a modern and simple identity for NeuronTech Solutions.

Evergrowth Consulting Ltd.

Vishu Mahajan — Mon, 22 Mar 2010 22:49:29 +0000

Financial Consulting Company
Objective: To convey growth, stability and financial success in a simple graphic logo for Evergrowth Consulting Ltd. The font needed to project a feeling of approachability and friendliness to clients.

Vinyl Shuger Chocolate

Vishu Mahajan — Mon, 22 Mar 2010 22:39:12 +0000

Packaging Design
Objective: Using inspiration from indie-alternative music and fashion, create a trendy package for Vinyl Shuger chocolate.
Target Market: Indie teens aged 13-17.

WestJet Green Program

Vishu Mahajan — Tue, 16 Mar 2010 03:04:12 +0000

Advertising Campaign
Creative Team: Vishu Mahajan & Carrie Wowk
Objectives: To create a program that promotes the environmental initiatives of WestJet Airlines, while encouraging customers to participate.
To market the program in a small-format Up! Magazine, printed on recycled paper.
Target Audience: Potential and current WestJet Airlines’ customers.
Slogan: Get Your Green On.

The WestJet Green Program:
1. A small, reusable points card was given to customers.
2. When customers weighed in their check-in luggage, and it was below the 50 pound limit, the screen would glow green.

3. Customers would get 1 point for every pound below the 50 pound limit, plus their bags would be marked with an “I’M GREEN” sticker to honour their efforts.

4. These points could be redeemed on the website, westjetgreen.com, for environmentally friendly products or WestJet Vacations.

A small-format WestJet Up! Magazine promoted the “Get Your Green On” campaign.

Nike Free Running Shoe

Vishu Mahajan — Tue, 09 Mar 2010 01:40:07 +0000

Magazine Ad Series
Creative Team: Vishu Mahajan & Jodi Skulmoski
Photography: Tegan Owens
Objective: Channelling the spirit of running into an engaging and unique ad for the Nike Free running shoe.
(Utilizes sidebars with diecuts of a runner’s silhouette.)
Target Audience: Dedicated runners aged 25-35.
Slogan: I am strong. I am flexible. I am FREE.

Barbie Dream Townhouse Playsets

Vishu Mahajan — Tue, 09 Mar 2010 01:31:07 +0000

Guerilla Advertising
Objective: To generate surprise and excitement with ambient ads for the new line of Barbie Dream Townhouse playsets.
Target Audience: Young girls aged 5-10 and their parents.
Slogan: Dream Big